10 JUNE 2024
21 NOVEMBER 2024
With the festive season just around the corner, the excitement of increased footfall, heightened sales, and festive shoppers brings along some serious security concerns. Jewellery retailers, in particular, need to be extra vigilant during this time, as their high-value stock becomes a tempting target for criminals. To help you stay one step ahead and keep your business secure, here are 7 practical tips for preparing your jewellery store for the Christmas rush.
1. Strengthen Your Door Security: Front, Back, and Display Windows
Ram raids are becoming more common these days, particularly for high-value targets like jewellery stores. Ensuring your doors and display windows are strong and secure is vital. Consider upgrading your shopfront doors to more robust options that can withstand forced entry. It’s equally important to schedule regular maintenance for all doors and access control systems to keep them in top condition.
For an added layer of protection, think about installing an interlock system for your doors. Installing an interlock system establishes a controlled entry point, preventing criminals from accessing your store until you secure the outer door.
2. Ensure CCTV is Fully Functional
CCTV isn’t just a deterrent—it’s an essential tool for monitoring and protecting your premises. Before the Christmas rush begins, make sure all your cameras are working properly and positioned to cover high-risk areas, such as entrances, display counters, and safes. A clear and functional CCTV system provides evidence in the unfortunate event of a theft.
3. Train Your Team for the Festive Frenzy
With so many customers in store, it’s easy to become distracted, which is why training your staff is crucial. Make sure your team is trained to recognise suspicious behaviour, manage customer queues effectively, and understand how to respond in an emergency. Security training should be part of their Christmas prep, just like learning about your latest jewellery collections.
4. Display Jewellery Wisely
Jewellery retailers often display their most valuable pieces to attract customers, but be strategic about how and where you showcase these items. Keep high-value pieces in locked cabinets, and avoid placing them near exits, where they can be easily grabbed in a hurry. Make sure all displays are alarmed and monitored, and never leave expensive stock on display overnight.
5. Monitor Deliveries and Supplier Access
During the Christmas period, deliveries tend to increase, and so do potential vulnerabilities. Have a clear process in place for monitoring deliveries and supplier visits. Make sure to log all deliveries and restrict access to your stock to only trusted suppliers. Always monitor the entry and exit of your store.
6. Increase Staff Presence During Peak Hours
A busy shop can sometimes lead to less oversight, making it easier for thieves to take advantage of the hustle and bustle. Increasing your staff presence during peak shopping times, especially around high-value displays, will deter shoplifters. Extra staff also ensures you can offer excellent customer service, whilst keeping an eye on security.
7. Consider Hiring Extra Security
For particularly busy stores or special promotions, it might be worth hiring temporary security staff. Having dedicated security personnel on-site can help manage crowds, deter thieves, and respond to any potential incidents quickly. This allows your team to focus on providing great service, whilst the security staff handles the protective side of things.
Wrapping Up
Christmas is an exciting time for retailers, but it also comes with its fair share of risks, especially for jewellery businesses. By taking these proactive steps, you’ll be better prepared to manage the Christmas rush, protect your valuable stock, and ensure your customers have a safe and enjoyable shopping experience.
Remember, security isn’t just about protecting your store—it’s about safeguarding your business reputation and ensuring your customers feel safe when they visit. If you’d like more advice on securing your store, or if you’re considering upgrading your shop’s doors and security systems, feel free to contact us for a free consultation.
Corey Campbell-Davis
Sales and Security Expert, Warrior Doors
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